Last week, I was lucky enough to get some time and present at one of the Social Media Week London events. It was a great opportunity to meet with a diverse range of people and organisations, all looking for better ways to use Social Media across their business and their lives.
It was timely too, as we’ve been doing a lot of work about the importance of Social, especially when it comes to search.
What’s key in all of this, is the understanding that Social search is absolutely _not_ what it says on the tin – this is not just about “finding people” and searching Twitter archives, but is in fact much more about how you can use the power of the social “signal” to make searching a much better, more trusted experience.
Watch the presentation to find out why:
The presentation is also available as a handy download for your favourite mobile device – Social Signals in Search (MP4)
You can find the slides here – Social Signals and Search (Slides)