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Social Signals and Search

Last week, I was lucky enough to get some time and present at one of the Social Media Week London events. It was a great opportunity to meet with a diverse range of people and organisations, all looking for better ways to use Social Media across their business and their lives.

It was timely too, as we’ve been doing a lot of work about the importance of Social, especially when it comes to search.

What’s key in all of this, is the understanding that Social search is absolutely _not_ what it says on the tin – this is not just about “finding people” and searching Twitter archives, but is in fact much more about how you can use the power of the social “signal” to make searching a much better, more trusted experience.

Watch the presentation to find out why:

http://www.theenvisioners.com/wp-content/uploads/podcasts/SocialSignal.flv

The presentation is also available as a handy download for your favourite mobile device – Social Signals in Search (MP4)

You can find the slides here – Social Signals and Search (Slides)

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17 Responses to “Social Signals and Search”

  1. [...] This post was mentioned on Twitter by Mel Carson, Tim Bush and Dave Coplin, Jonny Stark. Jonny Stark said: RT @dcoplin: New Envisioners post: Social Signals and Search – My presentation & webcast from #SMWLDN last week. http://bit.ly/hvKj47 #s … [...]

  2. Frank Fuchs says:

    Great stuff! Love it and great to see that there is a Evangelist for Bing in the UK now – way to go

  3. [...] The event took place at Microsoft’s head offices where David was joined by Colm Bracken, Group Search Manager at Microsoft Advertising, to discuss the Social Media Showcase: The Future of Social Search. For those of you were unable to attend you can now watch the full presentation from the Social Media Week event by heading to Dave’s blog The Envisioners [...]

  4. [...] Social Signals and Search « The Envisioners – Last week, I was lucky enough to get some time and present at one of the Social Media Week London events. It was a great opportunity to meet with a diverse range of people and organisations, all looking for better ways to … [...]

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  11. […] Charles, Dave and Aleks agree that in the world of search, relevancy is still king but increasingly important is providing greater transparency in how the relevancy is derived which can provide greater trust in the results presented.  Whilst this kind of exposure is complex, and would essentially involve sharing the recipe for our own “secret sauce”, one way of achieving a similar outcome is by harnessing the power of the “social signal” in your search results, providing you with a “trust barometer” on which you can measure and make your own judgement  on.  This will be one of the key areas of development for the future of search and is an area Dave has already written more about on his blog. […]

  12. […] The event took place at Microsoft’s head offices where David was joined by Colm Bracken, Group Search Manager at Microsoft Advertising, to discuss the Social Media Showcase: The Future of Social Search. For those of you were unable to attend you can now watch the full presentation from the Social Media Week event by heading to Dave’s blog The Envisioners […]

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