I can’t believe it’s been a year since the launch of Business Re-imagined. Helped by the incredible conversations about our future world of work that the book has led to, the last 12 months have flown by. I know that some of you have been wondering about me, this blog and the dearth of content within it, but I hope by now, you’re beginning to see the pattern – a year of very little new posts can only mean one thing – a new book (all that content has to go somewhere!).
And on that note, I’m really pleased to announce my new book “The Rise of the Humans: How to outsmart the digital deluge” which launches today. As with Business Reimagined, electronic versions of the new book will be available for free (you can download one here) and for a small fee for the paper version (available from Amazon and all good book stores). But until I can get the download links for you, I thought you might be interested in the story behind it:
A few years ago, I was with some colleagues and we were lamenting about how, as an industry, increasingly we seemed to have been missing the point of technology. It wasn’t through anybody’s fault but I now realise that what we had discovered was simply the fact that technology was no longer anything special. It was neither new to the world of work, nor to our personal lives and as such, telling people more stories about the technology itself just seemed to be wrong. Not to mention a bit dull.
In my first book (Business Reimagined), I set out to get organisations and individuals to look up not down to the potential of technology and to recognise the constraints our past experiences place upon how we perceive our ability to do things differently. We called for businesses and individuals to reimagine their own businesses and the way that they work to become much more reflective of the opportunity that our digital society offers.
However, the more we got into that conversation, the more I realised that whichever way you look at it, it is what my Dad calls the “interface between the keyboard and the chair”, the human being, that holds the keys to our success or our failure. We cannot solve the problems we face through technology alone and given we are now supplied with more technology and data than ever before (the digital deluge) our future lies in our ability to harness, not hate it.
Hate is maybe a bit strong, but I don’t know anybody that doesn’t increasingly despair at the volume of information coming at them, nor at the inescapable nature of our digital world. Don’t get me wrong, this is not about bad technology, but is instead about bad usage.
The incredible transformative devices and services that now populate our world have changed many things for the better, but our ability to really see and reach out for the full potential these things offer (or even sometimes just use them appropriately) is often overwhelmed by the pace of our lives and the rate of change that surrounds us.
So, I felt like I had some unfinished business in this space and so the idea for “The Rise of the Humans” was born. Essentially, this book continues the conversation we started in Business Reimagined and is my call to action, for both individuals and organisations to become more familiar with the opportunity that the digital deluge places at their feet every single day. As we begin to understand it more, this opportunity will change what it means to be a customer, to be an employee or an employer and, as you will find out, will even change what it means to be human. We can no longer afford the luxury of either ignorance or fear of this potential. We must understand that the digital deluge is not a threat but a gift to our society, but it will be up to us to rise up to the challenge to make it work.
The revolution starts now…